Insurance brokers urged to boost customer trust to grow sector
Industry players have been called upon to enhance transparency and accountability to increase insurance uptake in Kenya.
Kijiji News Desk
Insurance brokers in Kenya have been encouraged to strengthen customer trust in order to support the growth of the insurance sector, according to KBC.
Speaking at the Association of Insurance Brokers of Kenya 20th Annual Regional Conference in Mombasa, AIBK National Chairman John Arap Lagat emphasised that trust forms the foundation of the insurance profession.
The call focused on improving transparency, professional conduct, accountability and claims experiences as key measures to build customer confidence in the industry.
Source: KBC · Business