Jumia reports majority of Kenyan customers based outside Nairobi

The e-commerce platform says more than two-thirds of its active customers in Kenya are located beyond the capital.

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Illustrative image, not from this event. Cytonn Photography / Unsplash (Unsplash License (free commercial)) · Source

According to Capital FM, Jumia has disclosed that 67.6 percent of its active customers in Kenya are based outside Nairobi.

The e-commerce platform released the information as it prepares to launch its 2026 Black Friday event, Capital FM reported.

Source: Capital FM · Technology