Premium wines gain ground in Kenyan market
South African wine producers are investing in consumer education and partnerships to boost premium wine sales in Kenya.
Kijiji News Desk
According to The Standard, Kenya's wine market is experiencing increased interest in premium wine selections.
The publication reports that South African wine producers are investing in efforts to expand their presence in the Kenyan market.
These efforts include consumer education initiatives, wine tastings, and partnerships with hospitality businesses, according to the report.
Source: The Standard · Business