Most Kenyan founders commission a logo when they need something to print on a business card or upload to social media. That is understandable, but it skips a step. A brand is not a visual asset; it is a set of decisions about what your business stands for, who it serves, and how it wants to be remembered. Visual identity—the logo, the colours, the typeface—is simply the expression of those decisions. If you skip the strategy and jump straight to design, you end up with something that looks fine but does nothing to clarify your position in the market or make your business easier to recognise over time.
Branding work, done properly, begins with questions: what problem does this business solve, for whom, and why should they care? The answers shape a verbal identity—your name, your tagline, your tone of voice—and a visual system that reinforces it. That system includes a logo, a colour palette, typography rules, and guidance on how to use them across different contexts: a website, a Facebook post, a printed flyer, a uniform. The output is not just a logo file; it is a brand guidelines document that anyone in your organisation can follow, so your business looks and sounds consistent whether the founder is involved or not.
Mycrea Technologies, the Nairobi studio that also designs and maintains this site, lists branding and creative design as one of its nine services, covering brand strategy, visual identity, brand guidelines and creative direction. According to its pricing page, a logo and brand identity package starts from twenty-five thousand shillings, and a brand guidelines document starts from fifteen thousand; both are described as starting points, with final quotes depending on scope. The site also states that the studio works on a fifty percent deposit, with the balance due on delivery, and accepts M-Pesa Paybill, bank transfer and other methods.
The studio's published case studies include branding work for VRINCO Insurance Agency, alongside web design and development. Mycrea says its process starts with discovery—time spent with the people who will use and maintain what is built—followed by design, build, and post-launch optimisation. It lists four principles on its site: craft over speed, African context first, technology as means, and honest work, which it describes as saying what a project needs rather than what a client wants to hear. Contact is through support@mycrea.dev, a phone line, WhatsApp, or a project form on the site.
A brand is long-term infrastructure. It should make every other decision—what to say in an ad, how to design a new product, which partnerships to pursue—a little bit easier, because the strategy is already clear. If you are commissioning branding for the first time, ask to see the strategy work before you approve any visual design, and make sure you receive editable files and written guidelines at the end, not just a logo on a transparent background. And because this site is built by one of the studios you might consider, it is worth comparing quotes from more than one before you commit.
Start a project, or see the published prices and past work, at mycrea.dev. Read the pricing, browse the case studies, or start a project. Compare quotes from more than one studio before you decide.
Promoted content. Mycrea Technologies Ltd also designs and maintains Kijiji News.